“Get the London look!” That slogan rang in my head as I walked down the stairs from my plane after leaving Paris. From July 10–13, I was hosted by the city, staying in Shoreditch at an Airbnb a friend had referred to me. During that time, Wireless Festival was happening, and I had the chance to grab tickets for about $200, but unfortunately I was a little too slow. Don’t worry though — there were still plenty of interesting places to see and connections to make while I was in the city. I initially ventured into the city in search of a post-graduate program. I visited several renowned art institutions like University of the Arts London, the Royal College of Art, and Goldsmiths, looking for a program that could align with my ambitions in PR and creative communications.With my PR mindset, I wanted to research, experience, and absorb London for its established practices when it comes to partying, institutions, and brand activations by some of the world’s most reputable companies. This portion of my Euro tour felt the most grungy, but within that grime lives an incredible level of innovation and creativity — expressed through fashion, music, and art.London is special because, within a city so deeply marked by class divisions, brilliant minds still bloom. That creativity inspires my drive in PR—to understand, document, and investigate the aesthetics of spaces and cultivate events and strategies inspired by everyday living. Thank you, PinkPantheress.
Jordan's One V One Euro Finals
On July 12, 2025, The One is a global tournament designed to crown the best 1v1 hooper in the world. In partnership with Hoopsfix and Simply British Ballers, this knockout competition was to determine who earns their ticket to the Grand Final in New York City. The energy of the Jordan One V One Euro Finals carried well into the night as Jordan Brand partnered with VLAP to host the official exhibition at White City, London. The event united athletes, creatives, and music lovers in a celebration that extended the brand’s competitive spirit and invited audiences into their cultural sphere.
With free entry, food and drink and take-home merch, the activation invited the public into a vibrant space powered by live DJ sets and special guest appearances, creating an active, energy-driven atmosphere reflecting the intersection of sport, music, and street culture. The collaboration reinforced Jordan Brand’s deep connection to youth culture while spotlighting VLAP’s role in shaping experiences that resonate with emerging creative communities. This night, sport, music and athleisure/ street wear combined to celebrate its intersections in our cultural eco-system.
My Tour of University of Arts London
Every kid has that one dream school they’ve always wanted to attend, shaped by influences like academic reputation, career goals, aesthetics, perceived social fit, and the cultural energy an institution holds. For me, that school was UAL—not for my undergraduate degree, but for post-grad. Central Saint Martins is a renowned fashion school globally; it’s an art, design, and performance college in London that feels like a creative myth as much as it is a school. It’s a symbol of audacity in fashion. John Galliano, Stella McCartney, Alexander McQueen, Riccardo Tisci, Grace Wales Bonner, Ib Kamara—what more can I say?!
Students go there for everything from fashion and fine art to graphics, product design, performance, and more, and the culture is very “try it, break it, rethink it” rather than traditional or safe. It’s known worldwide for its experimental approach, strong industry connections, and an alumni network that’s deeply embedded in contemporary fashion, art, and creative direction. I love the signs and sounds of that, and it was something I wanted to explore as I entered my final year of undergrad.
However, I knew that fashion design or design principles weren’t my end goal. I’ve always been invested in communications, strategy, and the framing of these products and ideas for the world. I’m a communicator to my core, so I was drawn to the London College of Communication, which offers programs in PR, advertising, printmaking, film, and other communication- and media-based disciplines. What excited me about the school was the potential to build connections in that industry and institution as a cultural strategist.
Because of financial constraints around tuition and accommodation, the grittiness of the city, and my desire for something “brighter,” I had to set aside my plans for a master’s until I’m truly ready. That didn’t stop me, though, from connecting with students enrolled at Central Saint Martins who have inspired me and expanded my international understanding of the emerging fashion network. As boastful as it may sound, I believe I already know the designers, artists, and DJs who are going to propel culture forward in the years to come. My job now is to keep doing what I do best: conversing, researching, and connecting with people, ideas, and symbols that reflect the ongoing becoming and evolution of our systems.